ALT EGO CELEBRATES EDM DEBUT AT NIGHT NATION RUN

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19 May 2017

As Cape Town’s newest EDM act ALT EGO, it was a pleasure to play our first major set in front of thousands at the Run Nation Run over the weekend.

When we launched ALT EGO earlier this year, we didn’t know what reaction we’d receive from the market. Regardless, we saw the potential of pushing a new, hybrid sound – combining our acoustic expertise with our passion for EDM – and releasing something locally fresh for all music lovers. We were determined to push boundaries.

Over a short space of time, we’ve been overwhelmed with what we’ve been able to achieve as ALT EGO.

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From our debut single “Get Wild” (featuring Amy Tjasink) climbing the Good Hope FM’s SA Hot 20 on a weekly basis to seeing our first official music video (produced by Melissa Brown) aired on Trace, a music channel we grew up watching, it’s been an amazing journey so far. And there was another milestone this past weekend as we played our first major gig at an EDM Festival, the Night Nation Run in Cape Town.

The Night Nation Run saw music meet movement. The international event touted as a “musical voyage” that takes its participants on a high-energy 5km run-slash-walk-slash-skip-slash-dance of Cape Town’s streets, with a full-on neon effect.

ALT EGO with Cosher going through sound check before the Night Nation Run

ALT EGO with Cosher going through sound check before the Night Nation Run

With over 2000 people in attendance, Jody Abel describes the event as a huge success.

“Looking back to the amazing night, it was a well-executed event with so many people trying something new. Who ever thought running, dancing and music could be so much fun?” explains Jody. “Judging from the traction it received in Cape Town, we’re very sure the Night Nation Run will grow in South Africa.

“It was great catching up with DJs like Dean Fuel and Jak Skandi, who we enjoy and respect. They played amazing sets. It was great to add value to an amazing line-up.”

Callen Petersen adds that it was an honour featuring among some of South Africa’s top EDM acts.

“To play alongside some of our favourite DJs was a huge honour. Special shout-out to Cosher to sharing the stage with us and making it a great success,” says Callen.

“What kept us going was the amazing crowd reaction. They were insane! The energy the gave off was electrifying and it just emphasised that the music we’re releasing through ALT EGO is something special. This warms our hearts because we’ve been working so hard on this material.

“A personal highlight was playing the trance classic “Children” in honour of the late Robert Miles, who recently passed away.”

While the Night Nation Run was ALT EGO’s first major EDM event, the experience suggests there will be many more in future.

“EDM is a new genre for us, but the Night Nation Run made us feel at home on stage. We believe we bring something fresh to the table, which is exciting,” confirms Jody.

“We are definitely keen to share our music at more events in the near future,” adds Callen.

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To book Acoustic Element or ALT EGO, contact manager Lauren Parks on bookings@acousticelement.co.za or 081 510 3062.